Twitter is one of the most popular social marketing sites available today.  Millions of people and businesses use it every day, but should you?

The most important thing to ask yourself before you do anything is “Will my target market be there?”  There is no benefit to your business if you can’t reach your market.
If the answer is yes, then Twitter has a lot to offer.

Twitter is part of what we call ‘social media’ which are sites designed to encourage interaction and that is great for business.  You can:

• Talk to clients
• Ask for feedback
• Watch what is being said about your brand
• Show that you are real
• Build trust
• Do surveys
• Ask for help
• Find testers
• Get comments
• Show your expertise

It is free and easy to use so it’s a really cheap marketing tool for your business. 

Twitter has more value to offer than contact with your client.  It is a great place for connecting with your peers and with people who inspire you.  If you are looking for a mentor you will probably find one on Twitter.  If you are looking for strategic alliances, they will be there, too.

Twitter is fun, informative and useful and all within 140 characters or less