One of the biggest lessons that new business owners have to learn is that they don’t have to do everything alone.  In fact, they shouldn’t.  Some times it is better to be part of a joint force, especially when it comes to promotions and marketing.

Have you heard of Joint Ventures or Strategic Alliances?  This is a very clever way that you can get your business out in front of a lot of potential clients.

What is a Joint Venture (JV)? It is a kind of partnership put together with the sole purpose of finding new clients and attracting business.  There must be something in it for each member of the partnership and each member must also contribute to it.

What usually happens is something like this:

• Find businesses that complement your own
• Make sure they have the target group you are after
• Agree to work together
• Create an offer or package which includes contributions from each party
• Make it attractive to your target group
• Agree that each member of the partnership will promote the JV to their list.
• Interested clients must submit their contact details so they can access the offer.

What you end up with is a lot more potential clients on your mailing list that you can market to later.  You may also end up with clients and orders immediately as a result of the venture.

Big and small businesses all use this model of marketing because it is effective.  It is a great way to promote your business and usually very cost effective.  You have control over what you decide to offer as your share of the JV package so you can tailor it to fit your budget.

If your business needs a boost why not join or create a joint venture.  Be very careful in making sure your partners share the same target market and you will all do well.